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#1309682 - 12/18/09 09:50 PM bank ads sent via e-mail
Kari Offline
100 Club
Kari
Joined: Sep 2002
Posts: 131
PA
My compliance brain is tired and marketing is at it again! Can we send ads to our customers and not have to worry about e-sign? I am thinking our customers would have to opt in to receiving our ads via e-mail & have a chance to unsubscribe. We do not currently use e-statements, e-disclosures or open accounts on line.

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Marketing
#1309755 - 12/18/09 10:52 PM Re: bank ads sent via e-mail Kari
Reads Regs Offline
Diamond Poster
Joined: Nov 2004
Posts: 2,292
You would have to comply with CANSPAM. Here's a link to a section of the OTS Examination Handbook that mentions CANSPAM.

http://files.ots.treas.gov/422226.pdf

Here's a link to some information on the FTC's website.
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm
_________________________
Opinions expressed are my own and not necessarily those of my employer. They are not legal advice.

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#1309832 - 12/19/09 12:25 AM Re: bank ads sent via e-mail Kari
Richard Insley Offline
10K Club
Richard Insley
Joined: Oct 2000
Posts: 10,049
Toano, VA
ESIGN only becomes an issue when you are required to provide documents (like statements) "in writing" and you want to substitute electrons for paper.
_________________________
...gone fishing.

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