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#140476 - 12/17/03 09:14 PM Advertising
deppfan Offline
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Joined: Dec 2000
Posts: 5,184
All over the map.
Does anyone have a problem with an ad that reads "XXBank Receives Outstanding Community Reinvestment Rating...?
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#140477 - 12/17/03 10:12 PM Re: Advertising
Pale Rider Offline
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under the Lone Star
Nope, the rating is public information. Most folks wouldn't understand it is not an examination rating, just an evaluation by the regulator. I don't blame the bank for bragging, those "O's" are difficult to get from the FDIC and Fed. The OCC and the OTS give out more of the top ratings. Oh, yes, I do work at an FDIC bank, so it is kinda sour grapes complaining about the OCC/OTS.
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#140478 - 12/18/03 03:42 PM Re: Advertising
Andy_Z Offline
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When we ran ads for this, the examiners were specific that it couldn't appear as an endorsement or a rating of financial strength. Plain jane info here gets the message across. Just for good housekeeping though, we showed the OCC the proof of the ad before it ran.
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#140479 - 12/18/03 06:46 PM Re: Advertising
RVFlyboy Offline
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Posts: 5,991
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Cheaper than advertising however, is to do a press release instead. That way the local papers will pick up the story and there won't be any advertising cost for you. Helps with the budget.
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