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#1393392 - 05/19/10 04:24 PM
Assessment Area vs Market Area
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10K Club
Joined: Aug 2002
Posts: 47,533
Bloomington, IN
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We are looking to expand our market area primarily on a referral basis and these will be commercial credits vs consumer credits. The purpose of this is to delineate some out of territory loan concentrations. Due to a large participation our out of territory loans are high and the S&S people are wanting us to reduce that amount. The only way for us to do this at this time is expand our market area.
We are not a CRA reporter and probably will not be, absent a change in the regulation or acquisition, within my life time.
In doing some crash reading I'm finding where in some discussions it appears AA & MA are synonymous and in other discussions they are separate. I would love for them to be separate as that would eliminate some of my concerns which if we expand this market area then we have to include the areas (census tracts) in between our nearest branch and the areas where the loans will be made.
While we would be able to service these referral loans on a limited basis my concern is due to the proximity of our branches to the area where some of the commercial credits will come from we would have a difficult time to effectively serve those markets on a full scale such as deposit relations, consumer lending, mortgage lending, etc. Our nearest branch to some of these areas will range from 25 to 75 miles.
So my question is can we expand our market area to include these areas so they will not be considered out of territory loans yet leave our current CRA AA in tact, or must we expand our AA to include these new market areas?
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The opinions expressed are mine and they are not to be taken as legal advice.
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#1393541 - 05/19/10 06:50 PM
Re: Assessment Area vs Market Area
Dan Persfull
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Platinum Poster
Joined: Aug 2006
Posts: 516
Ohio
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Our market area is much larger than our CRA assessment area. Always has been, and we've never been criticized.
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Don't make me say, "I told you so!" Sincerely, your friendly Compliance Officer.
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#1393634 - 05/19/10 08:17 PM
Re: Assessment Area vs Market Area
Kelsey D
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10K Club
Joined: Aug 2002
Posts: 47,533
Bloomington, IN
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Thank you.
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The opinions expressed are mine and they are not to be taken as legal advice.
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#1393686 - 05/19/10 09:03 PM
Re: Assessment Area vs Market Area
Kathleen O. Blanchard
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10K Club
Joined: Aug 2002
Posts: 47,533
Bloomington, IN
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Thanks Ms Kaybee.
I am aware if the concentration of these loans becomes too great we would have to expand the AA or have a good explanation.
And this is just not one area we're looking at. It's almost the whole southern half of IN, but these are strictly going to be referral loans and they will be considered on a case by case basis. We actually will have no calling officer within these market areas. We have a new Chairman that quite honestly has been beneficial to us in the short time he's been chairman and he has a lot of business contacts and clients both small and large state wide that he can refer to us on a limited basis. And yes I am well aware of keeping him at "arm's length" on any referrals he makes.
I'm not concerned about expanding the market area or accepting other applications if received. We just will have to underwrite them and make an informed credit decision vs automatically denying them for being out of market.
My big concern for the AA is as I said is the proximity of our branches to these new expanded counties. We honestly cannot effectively serve or market (nor do we have any intension of marketing, heck we do minimal marketing in our current area now) these counties on a full scale basis. We just don't have the manpower or the facilities. And I don't want to be dinged for the lack of concentration in these area if I have to include them in the AA.
_________________________
The opinions expressed are mine and they are not to be taken as legal advice.
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#1395183 - 05/24/10 05:47 PM
Re: Assessment Area vs Market Area
Kathleen O. Blanchard
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Diamond Poster
Joined: Feb 2004
Posts: 1,110
South
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I wanted to tag along on this thread if I may - our Trade Area and our Assessment Area is the same. We do make loans outside of our Trade/AA area - primarily secondary market loans. Do I have any Fair Lending issues to deal with here if we deny an in-house loan because its out of territory (protected class) - but approve the secondary market loan (non-protected).
Thanks - beegee
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#1396133 - 05/26/10 03:56 AM
Re: Assessment Area vs Market Area
Kathleen O. Blanchard
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Diamond Poster
Joined: Oct 2004
Posts: 2,090
Connecticut
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Dan Be careful not to substantially overlap a MSA boundary when you expand your AA into nearby counties. The regulation proscribes substantial overlap of AA and MSA boundaries. When that happens you will have to designate a separate AA. But the agencies also insist that you have at least one deposit-taking facility in each AA. That may present you with an unpleasant situation.
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CRA Exam Preparation, CRA Performance Evaluations, Key Performance Benchmarks, & maps
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#1406800 - 06/22/10 07:14 PM
Re: Assessment Area vs Market Area
AnonRegulator
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Gold Star
Joined: Jun 2010
Posts: 350
Lost in the rain.
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Absolutely correct AnonRegulator. Your branch locations and your in/out lending ratio is one of the main determining factors on if it makes sense to expand your assesment area. If your overall in/out ratio is >50% then your operations outside of your assessment area would not be a problem. when your ratio is a larger issue. The FDIC makes a huge deal out of this but it is possible to get an acceptable rating even with a <50% in/out, although your in for a huge fight. My advice expand operations (not physical locations) without expanding CRA assessment area, unless in/out is extremely low.
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Where I go there I am.
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#1409616 - 06/29/10 07:55 PM
Re: Assessment Area vs Market Area
Kathleen O. Blanchard
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Platinum Poster
Joined: May 2003
Posts: 665
Highland Park IL
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I always have a fight when talking about size verse lending. One thing to keep in mind when looking at your AA. The Size of the AA does not matter as long as you are lending in the ratio of the peer banks that the exmainers are comparing you to. If you are a small bank and you take in the entire MSA where your branches are and you are lending in the proportions that make up that MSA your exmainers will never quesiton your CRA program. The same will be said for a really small AA.
The problems banks have is they are adjsuting the AA based on an upcoming exam and then it is to late.
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Bubs-
"truth does not occur in the database" - Actual search result on a goverment website
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#1427606 - 08/11/10 07:20 PM
Re: Assessment Area vs Market Area
Kathleen O. Blanchard
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Member
Joined: Jan 2008
Posts: 72
Pennsylvania
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So, at the end of the day, it appears that the Bank's trade/market area can be larger than the bank's defined CRA Assessment Area, as long as there is some method to monitor and react to changes in the in/out ratio. Agreed?
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#1427611 - 08/11/10 07:24 PM
Re: Assessment Area vs Market Area
KMK
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10K Club
Joined: Aug 2002
Posts: 34,318
under the Lone Star
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I believe all would agree in general with your statement KMK.
In this age of online banking, the regulators need to look at assessment areas while they are reviewing the CRA.....
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Societies that do not find work in and of itself "pleasing to God and requisite to Man," tend to be highly corrupt.
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