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#1409815 - 06/30/10 01:29 PM Marketing - Closed End Home Equity Loans
BlackHills Offline
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Joined: Nov 2007
Posts: 55
Section 226.24—Advertising
24(a)(1)...For example, a creditor may advertise terms that will be offered for only a limited period, or terms that will become available at a future date.

How does everyone interpret 'for only a limited period'? By stating in an advertising mailing, 'discounted loan rates, including a limited-time home equity loan rate as low as 5.74% APR', would that be enough or do we need to put the exact expiration date somewhere in the ad?

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Marketing
#1409934 - 06/30/10 03:37 PM Re: Marketing - Closed End Home Equity Loans BlackHills
MoneyMaker Offline

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Joined: Dec 2000
Posts: 215
Atlanta, GA USA
IT has been my experience that you can state: For a limited time only......of course you should have written down somewhere in your file on this the exact date you have established...internally.
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