Skip to content
Thread Options
#1406411 - 06/21/10 10:13 PM Billboard Advertising
Rollerman Offline
100 Club
Joined: Mar 2006
Posts: 147
Is anyone aware of where I can find solid guidance on billboard advertising of a loan product?

Reg Z is so vague on the subject and I'm certain it's not reasonable to put all the disclosure requirements on a billboard when using a trigger term. In addition, I've never seen any other financial institution include the myriad of disclosures required.

Any help is greatly appreciated! Thanks!

Return to Top
#1408649 - 06/26/10 01:39 PM Re: Billboard Advertising Rollerman
Andy_Z Offline
10K Club
Joined: Oct 2000
Posts: 27,502
On the Net
What are you after? There are trigger terms that must be met when certain things are stated in an ad. If there is no exception for the media, the requirements must be met.

Don't judge what you are required to do based on what others may or may not be getting away with.
My opinions are not necessarily my employers.
Rules and Regs minus Relationships equals Resentment and Rebellion. John Maxwell

Return to Top
#1409936 - 06/30/10 03:39 PM Re: Billboard Advertising Andy_Z
West Coast Comp Offline
Gold Star
West Coast Comp
Joined: Jun 2010
Posts: 350
Lost in the rain.
I have frequently seen other institutions post adds that are not in compliance. I have also had them pointed out to me by my own people when I tell them they have to give the dislcosures. It doesn't make it right. If you hit a triggering term, give the disclosures.
Where I go there I am. smile

Return to Top
#1409941 - 06/30/10 03:43 PM Re: Billboard Advertising West Coast Comp
MoneyMaker Offline

100 Club
Joined: Dec 2000
Posts: 215
Atlanta, GA USA
Billboard rule # 1 - Keep the message very short....max 8 words.
Billboard rule # 2 - Use black and yellow colors.
Billboard rule # 3 - Put the required disclosures...even if very small.
Short cuts to bank revenue growth and higher employee happiness.

Return to Top
#1409963 - 06/30/10 04:00 PM Re: Billboard Advertising MoneyMaker
John Burnett Offline
10K Club
John Burnett
Joined: Oct 2000
Posts: 39,684
Cape Cod
Just a thought -- Unless your billboard is next to a roadway with traffic that is frequently crawling at a snail's pace at rush hours, including specifics that trigger disclosure requirements is often a waste of time. It's more important to push for name recognition (IMO) than to provide details that drivers shouldn't be reading at normal highway speeds.
John S. Burnett
Fighting for Compliance since 1976
Bankers' Threads User #8

Return to Top
#1411758 - 07/04/10 03:22 AM Re: Billboard Advertising John Burnett
#Just Jay Offline
10K Club
#Just Jay
Joined: Oct 2006
Posts: 14,390
Ah yes, but in this age of electronic billboards where marketing insists on advertising APR's, with terms, and update said billboard as the rates change throughout the day, what say you?
I don't repeat gossip, so listen closely...

Return to Top

Moderator:  Andy_Z, MoneyMaker