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#1444273 - 09/16/10 07:25 PM TV Ad - when rate is shown on screen
RBanker Offline
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RBanker
Joined: Jul 2003
Posts: 2,675
Austin Texas
Our advertising agency is wanting to run a commercial on a local all news channel - the ad will consist of slides vs video and one of the slides will reference a rate we pay on a dda. I have no experience with tv ads, but am thinking that we will need our disclosures to be on a slide as well, vs a voice over -

Does anyone have a handy reference that would let me do some research on this topic? Thanks
Last edited by R Banker; 09/16/10 07:25 PM. Reason: left out part of sentence - Hello?
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#1445273 - 09/20/10 02:58 PM Re: TV Ad - when rate is shown on screen RBanker
Andy_Z Offline
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Andy_Z
Joined: Oct 2000
Posts: 27,752
On the Net
Look to section (e) for what is exempted in a TV ad. http://www.bankersonline.com/regs/230/230-8.html and don't forget to also review the Commentary. http://www.bankersonline.com/regs/230/regddcomm.html .
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