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#1460553 - 10/28/10 01:28 PM Consumer Loan Campaign
beegee Offline
Diamond Poster
Joined: Feb 2004
Posts: 1,110
South
We are looking at doing a direct marketing campaign to deposit customers that are not loan customers in an effort to boost our consumer loan volume. I can't think of any reason we can't do this but do I have any land-mines to consider?

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#1461240 - 10/29/10 01:36 PM Re: Consumer Loan Campaign beegee
MoneyMaker Offline

100 Club
MoneyMaker
Joined: Dec 2000
Posts: 215
Atlanta, GA USA
As long as your bank is willing to make loans in today's climate, move forward. Make sure your campaign doesn't violate the privacy rules.
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Short cuts to bank revenue growth and higher employee happiness.

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