Skip to content
BOL Conferences
Thread Options
#1658771 - 01/31/12 10:58 PM CAN SPAM
J2C Offline
Diamond Poster
Joined: May 2004
Posts: 1,475
Big Brother knows and that's a...
I think I know the answer based on my research but wanted to double check. Marketing would like to send an email to our customers (that have email) regarding a fundraising event we are hosting. It will not be related to any product or service. Am I correct in stating that they need to provide an opt out and also be very clear in the subject line of the message so that it is not misleading?

Are there any other issues we need to address that I am missing? This isn't something we do often so I am a little dusty on this topic.
My opinion is mine only- not my employer's!

Return to Top
#1659457 - 02/01/12 10:28 PM Re: CAN SPAM J2C
Andy_Z Offline
10K Club
Joined: Oct 2000
Posts: 27,748
On the Net
There are requirements for a commercial electronic mail message whose purpose is to promote a commercial product or service. It doesn't sound like you're in that area. But I would allow some type of opt-out so that you don't pester a customer who doesn't want these messages. If you have an opt-out list now, remove the messages for them.

If it could be an ad under these rules, you have to include an clear indication that this is an ad, your physical address and the opt-out.
My opinions are not necessarily my employers.
Rules and Regs minus Relationships equals Resentment and Rebellion. John Maxwell

Return to Top

Moderator:  Andy_Z, MoneyMaker