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#168430 - 03/11/04 11:41 AM CAN-SPAM: major amendments on the way
Richard Insley Offline
Power Poster
Richard Insley
Joined: Oct 2000
Posts: 9,995
Toano, VA
The FTC has issued an advanced notice of proposed rulemaking related to the CAN-SPAM Act. This exercise could result in major changes to the way C-S affects banks. See http://a257.g.akamaitech.net/7/257/2422/14mar20010800/edocket.access.gpo.gov/2004/04-5500.htm

The rulemaking addresses two definitions that have a huge impact on email senders: "primary purpose of an electronic mail message" and "transactional or relationship message." By issuing regs to modify these critical definitions, the FTC could increase or decrease your compliance burden substantially. Hopefully banks will be offering a laundry list of routine email situations that involve mixed purposes--beginning with promotional "inserts" in email signature lines. The TORM exclusion also needs to be clarified in order to allow the widest variety of email communications with accountholders.

Also up for grabs is the 10-business-day period prescribed in the Act for honoring a recipient's opt-out request. Any changes here will affect systems and backroom operations designed to comply with C-S.
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General Discussion
#168431 - 03/11/04 06:24 PM Re: CAN-SPAM: major amendments on the way
SkyDiver Offline
Gold Star
SkyDiver
Joined: Jul 2002
Posts: 274
Northeast
Richard thanks for pointing out the "banking" issues of the CAN SPAM that we might want to address in comments. Anyone know if ABA, CBA etc are preparing comments to represent us?

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