Here is a link to an FTC Section 5 case....unfair and deceptive...pay attention to definition of consumer - I am not saying banking regulators will apply this way, but we need to be aware of the possibilities..the case law is there. An attorney brought these cases to my attention.
http://www.ftc.gov/os/caselist/1123119/110809yellowpageprelim.pdfAnother one (from 2008):
In Federal Trade Commission v. IFC Credit Corp., 2008 U.S. Dist. LEXIS 29292 (N.D. Ill. April 9, 2008), the court upheld the FTC’s position that “small businesses and religious and other not for profit organizations are consumers and are entitled to
protection from deceptive and unfair acts and practices.” In that case, the FTC sued IFC, a privately held Illinois corporation in the equipment leasing business, to enjoin
IFC from collecting on telecommunications equipment leases that IFC had purchased from a now bankrupt company known as Norvergence, Inc. The FTC had already sued and obtained a default judgment against Norvergence for fraud involving the company’s leasing of telecommunications equipment to small businesses as part of an integrated package of telecommunications equipment and services. The leases contained a provision that is known in the equipment leasing industry as a “[censored] or high water provision.” These provisions require lessees to make all payments under the lease once they have accepted the equipment, despite any deficiencies in the equipment that subsequently surface. In denying IFC’s motion to dismiss several counts in the Complaint, the Court stated that although “this is a case of first impression, and that no prior case has explicitly dealt with the question” as to whether small businesses are “consumers” within the meaning of the FTC Act,2 the FTC’s construction of the Act to include businesses within the term “consumer” was reasonable and supported by the text and history of the Act and was consistent with the FTC’s Congressional mandate to protect businesses that are consumers from deceptive and unfair acts and practices.
And here is one on internet privacy.
http://www.ftc.gov/os/caselist/1023142/120626wyndamhotelscmpt.pdf