#Hashtags - Compliance issues? Anyone? Opinions?

For instance.. on FB and Twitter if a bank wants to post a picture of, maybe the first branch and HT #TBT or #throwbackThursday, it could be an issue. If you click the hashtag... it brings up everyone that has used it. I use hashtags on my personal page, and if you click #TBT you may see cute pictures of people as kids, or a first car but you can (and probably will) see something vulgar or offensive. What kind of risk would a bank be at from a SM compliance standpoint from a customer that follows a hashtag from the banks FB or twitter page, sees something offensive and is upset that the banks link led them there? I am not marketing so I am not an expert at the rules for social media, but I do "audit" our pages from time to time.. Just wanted to pick the brains of all the smart people.. (I am also still a rookie)


<- zombie. mmm brains...