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#1960671 - 09/10/14 01:41 PM CAN SPAM
Cale_N_Oats Offline
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Cale_N_Oats
Joined: Aug 2008
Posts: 742
Southern Illinois
The bank recently began sending out emails to customers. They provided the email on the new account worksheet at account opening. We don't send them marketing pieces just info on if the bank will be closed for a holiday, birthday greetings, and customer appreciation events. We followed CAN SPAM rules with regard to what the emails must contain. What are we missing?

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eBanking / Technology
#1960679 - 09/10/14 01:55 PM Re: CAN SPAM Cale_N_Oats
rlcarey Online
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rlcarey
Joined: Jul 2001
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Galveston, TX
What are your concerns?
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#1960709 - 09/10/14 02:37 PM Re: CAN SPAM Cale_N_Oats
Cale_N_Oats Offline
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Cale_N_Oats
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Southern Illinois
I don't really have any at this point. Feedback we have received from the customers seem to be positive. We provide a method to op-out of further emails if customers don't want them.

We recently were told by an auditor that emails of this type should not be sent because they could negatively impact the customer by maxing out the customers email storage and preventing subsequent emails from others to be received. Have you ever heard of that? I thought it was a stretch personally but have heard stranger things. The auditor said it was a CAN SPAM guideline but I'm not familiar with that guidance I guess.
Last edited by Cale_N_Oats; 09/10/14 02:40 PM.
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#1960714 - 09/10/14 02:43 PM Re: CAN SPAM Cale_N_Oats
rlcarey Online
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rlcarey
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Galveston, TX
Comment on auditor's comment : Yawn

They should stick to auditing and let you run your marketing.
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#1960719 - 09/10/14 02:46 PM Re: CAN SPAM Cale_N_Oats
Cale_N_Oats Offline
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Cale_N_Oats
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Posts: 742
Southern Illinois
HaHaHa!! My thoughts exactly!
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#1960829 - 09/10/14 05:09 PM Re: CAN SPAM Cale_N_Oats
Richard Insley Offline
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Richard Insley
Joined: Oct 2000
Posts: 10,082
Toano, VA
Originally Posted By: Cale_N_Oats
What are we missing?
The broad exemption for "transaction or relationship messages." Based on your characterization of your messages, I'd say they are totally exempt from CAN-SPAM.

Originally Posted By: Cale_N_Oats
The auditor said it was a CAN SPAM guideline....
Issued by whom? Under what authority? Cite?
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