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#1990384 - 01/22/15 05:11 PM Advertising requirements
rmayer001 Offline
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Joined: Oct 2014
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When advertising on a billboard (that does not contain any rates or type of lending) is it required to have the FDIC statement or logo and the Equal Housing Lender logo?

The advertisement basically has the bank's name and a photo of the regional manager with his name and title.

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Lending Compliance
#1990450 - 01/22/15 07:46 PM Re: Advertising requirements rmayer001
John Burnett Offline
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John Burnett
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Cape Cod
Unless the ad is related to housing, there's no requirement for an EHL logo.

What you have described does not appear to be an "advertisement that either promotes deposit products and services or promotes non-specific banking products and services offered by the institution." Therefore, the FDIC statement doesn't appear to be required, either.

However, if the regional manager's title implies the offering of a housing-related product (Regional Loan Manager or Regional Mortgage Manager), I'd go back and put up that EHL logo.
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John S. Burnett
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#1990451 - 01/22/15 07:46 PM Re: Advertising requirements rmayer001
DoS Offline
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DoS
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one state over
John beat me to it ...
Last edited by DoS; 01/22/15 07:46 PM.
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#1990460 - 01/22/15 07:56 PM Re: Advertising requirements rmayer001
rmayer001 Offline
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Joined: Oct 2014
Posts: 10
Thanks John!

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