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#1998572 - 02/26/15 09:44 PM Bank Name in Advertisement
ATLbanker Offline
Gold Star
Joined: Sep 2005
Posts: 332
Our bank's name is The Community Bank of XYZ. Our president wants to just put The Community Bank on our advertisements. This is not our legal name. Can we do this?

Thanks in advance.

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#1998753 - 02/27/15 04:09 PM Re: Bank Name in Advertisement ATLbanker
MoneyMaker Offline

100 Club
Joined: Dec 2000
Posts: 215
Atlanta, GA USA
A legal name is a legal name. I suspect your president suspects by putting the XYZ in the name it limits the perception of the bank's ability to provide with the big banks provide. On the other hand some banks are trying NOT to be compared to big banks but to emphasize their LOCAL knowledge and service. I don't think from what you have provided either way is going to make a BIG diffence.
Short cuts to bank revenue growth and higher employee happiness.

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