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#2027042 - 07/14/15 05:33 PM Sending an E-mail to Our Customers
Louie72 Offline
100 Club
Joined: Jul 2012
Posts: 104
Is there any kind of disclosure or verbiage that needs to appear in an email to customers? Our Marketing Department is preparing an email to be sent to customers if they have provided us an email address. The purpose is to thank them for joining our email list. Nothing is being sold or offered. It mentions our on-line banking and our mobile banking app. It further says the bank does not request personal or banking information via email and they are not to respond to the email. If they have any questions or wish to contact the bank, there is a tab at the top of the email that they can click on. E-banking is a new area for our bank and we are being very cautious. Thank you for your time.

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eBanking / Technology
#2027044 - 07/14/15 05:36 PM Re: Sending an E-mail to Our Customers Louie72
RockChucker, CAMS Offline
Diamond Poster
Joined: Jul 2013
Posts: 1,657
The Country
An unsubscribe option?
_________________________
A successful man is one who can lay a firm foundation with the bricks others have thrown at him.
-David Brinkley

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#2027056 - 07/14/15 06:03 PM Re: Sending an E-mail to Our Customers Louie72
Dazed Auditor Offline
Platinum Poster
Dazed Auditor
Joined: Apr 2005
Posts: 637
Acceptance, USA America
If it is a solicitation email, you must comply with CAN SPAM.
_________________________
I overstand.

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#2027131 - 07/14/15 09:32 PM Re: Sending an E-mail to Our Customers Louie72
Richard Insley Offline
10K Club
Richard Insley
Joined: Oct 2000
Posts: 10,068
Toano, VA
CAN-SPAM defines and regulates two types of emails:
- transaction or relationship messages (communications with existing customers relating to the products they currently use)
- commercial e-mail messages (communications with anyone about anything other than existing accounts and relationships)

Disclosure and opt-out apply to the second category but not the first. This information from the FTC provides a good overview of C-S. You might also check your regulator's exam manuals to see how this topic is covered by examiners.
_________________________
...gone fishing.

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#2027207 - 07/15/15 03:06 PM Re: Sending an E-mail to Our Customers Louie72
Louie72 Offline
100 Club
Joined: Jul 2012
Posts: 104
Thank you all for your responses. That answered my question. Have a great day .

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