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#2077154 - 05/05/16 12:40 PM Marketing Department Audit/RA
Blessed Offline
Diamond Poster
Blessed
Joined: Oct 2007
Posts: 2,390
USA
Does anyone have and Audit program for a Marketing Department Audit, or a Marketing Department Risk Assessment they'd be willing to share?
_________________________
Ecclesiastes 10:2 (NIV)

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Audit
#2077215 - 05/05/16 02:49 PM Re: Marketing Department Audit/RA Blessed
osucpa Offline
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Joined: May 2011
Posts: 1,406
We do not perform a Marketing Department Audit, we perform an Advertising Audit for compliance purposes.

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#2077860 - 05/10/16 04:43 PM Re: Marketing Department Audit/RA Blessed
Cornfed Turtle Offline
Diamond Poster
Joined: Mar 2006
Posts: 1,323
"...Somewhere in Middle Americ...
We do.

~What GLs do they use and are those reconciled and reviewed?
~Approval process for expenses; test some invoices
~Test some to make sure we paid for ad and it was there
~ Budget versus actual and who is looking at this
~Contracts with outside parties
~Anything prepaid
~Where is any ad work, art, etc and who has access?
~Who has access to the logo
~Promotional items: Again, who orders, who pays, who has access
~Is the marketing committee meeting? Minutes etc, anything escalating and did it get handled
~ And then there is the compliance piece!
~For us, social media is under marketing, too.

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#2077945 - 05/10/16 07:54 PM Re: Marketing Department Audit/RA Blessed
Blessed Offline
Diamond Poster
Blessed
Joined: Oct 2007
Posts: 2,390
USA
Cornfed - That's exactly what I am looking for! Thanks!!
_________________________
Ecclesiastes 10:2 (NIV)

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