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#2111498 - 12/20/16 04:29 PM Internal Lists of Non customers - opt out
Carter'sMom Offline
Junior Member
Joined: Aug 2015
Posts: 38
If we have an internal list of consumers that do not currently have accounts with us, can we market to them without having the opt-out wording on the letter/marketing material?

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Marketing
#2112165 - 12/27/16 02:02 PM Re: Internal Lists of Non customers - opt out Carter'sMom
rlcarey Offline
10K Club
rlcarey
Joined: Jul 2001
Posts: 78,596
Galveston, TX
You mean past customers? There is no requirement that I know of to provide an opt-out of direct marketing materials that you send to consumers. Many banks maintain such lists for their own customers, but there is no requirement to do so.
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The opinions expressed here should not be construed to be those of my employer: PPDocs.com

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#2112376 - 12/28/16 07:24 PM Re: Internal Lists of Non customers - opt out Carter'sMom
Christy Goza Offline
100 Club
Joined: Jun 2010
Posts: 118
Cleveland, TN
Just fyi- make certain if marketing via email they have an "opt out" of future emails and/or unsubscribe.
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Christy Griffith

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