Our Marketing group would like to advertise on the local newspaper's website. The advertising would feature everything related to home ownership & maintenance including landscapers, roofers, HVAC, etc.... Each business would (separately) provide a prize (gift card, TV...) to one random person who clicked on their ad and filled out a short survey.
For us, the survey would give us a targeted marketing list. I would consider this something of value to the bank, making this a lottery and not permissible.

However, if our survey questions simply asked for contact information (name, address, phone, email) and not questions about banking items, would it still be considered a lottery?
If we took the gathered contact information and added it to a mailing list for bulk advertisements, would we be back to lottery?

Thank you for your help.

Bump -
Sorry to bump this. I have a meeting coming up and want to offer a solution if there is one available.
Thanks

Depends on the definition of "consideration" in Kentucky.

Thanks Randy,
From what I can see I think I'm alright on KY law.

KRS 528.010 (6):
"Lottery and gift enterprise" means:
(a) A gambling scheme in which:
1. The players pay or agree to pay something of value for chances, represented and differentiated by numbers or by combinations of numbers or by some other media, one (1) or more of which are to be designated the winning ones; and
2. The ultimate winner is to be determined by a drawing or by some other
method based upon the element of chance; and
3. The holders of the winning chances are to receive something of value; and
(b) A gift enterprise or referral sales plan which meets the elements of a lottery listed in paragraph (a) of this subsection is to be considered a lottery under this chapter;

(11) "Something of value" means any money or property, any token, object, or article exchangeable for money or property, or any form of credit or promise directly or indirectly contemplating transfer of money or property or of any interest therein, or involving extension of a service, entertainment, or a privilege of playing at a game or scheme without charge.

You may want to check on the prohibition for promoting lotteries.

COMP-LTR, BANK-ISSUE 00-01 FBLR Transfer Binder ¶81-419, Bank’s Raffle Donation is Permissible Under National Bank Act. , (June 19, 2000)
National Bank Act--Permissible Activities--Fundraising--Raffle.--A donation by a national bank of an item for a raffle to raise funds for a new community building would not be a violation under the National Bank Act (12 USC 25a), which prohibits lottery activities by national banks. The bank would not sell any lottery tickets, publicize the lottery or allow its premises to be used to publicize the lottery.

See ¶1026.

This is in response to your letter of June 13, 2000, requesting confirmation that certain activities would not cause your client to be in violation of 12 U.S.C. §25a, which prohibits lottery activities by national banks. As we recently discussed on the telephone, it is my opinion that the described activities would not be prohibited by this statute.

According to your letter, your client, a national bank (“the Bank”), has a branch in a town that wishes to hold a raffle to raise funds for the construction of a new community building. The Bank would like to donate a print for this effort, and this will be the only item in the raffle. Lottery tickets will be sold by local merchants, who will also publicize the lottery on their premises. The Bank will not sell any lottery tickets, nor will it allow its premises to be used to publicize the lottery. Understandably, though, the Bank would like to receive credit for donating the print. Therefore, you asked if the Bank could be identified as the donor of the item in the lottery advertising that will be displayed in local stores or elsewhere not on Bank premises. Specifically, you asked whether identifying the Bank as the donor would violate the statutory prohibition on publicizing of a lottery by national banks.

Twelve U.S.C. §25a generally prohibits national banks from involvement in lotteries. The portion relevant to your inquiry provides that “a national bank may not ... announce, advertise, or publicize the existence of any lottery.” 12 U.S.C. §25a(a). It seems clear that this language requires some affirmative action by a national bank to publicize a lottery, for example, by displaying advertising on its premises. You have represented that no lottery publicity will be displayed on Bank premises.

In my view, simply noting on an advertisement that the Bank has donated the item to be raffled would not constitute action by the Bank to publicize the lottery, provided the Bank has no involvement with the sponsoring or display of the advertisement. From the Bank’s standpoint, the situation you describe is no different than a newspaper article or television story reporting that the Bank has donated the item. To attribute such third party activities to the Bank would be to impose vicarious liability upon the Bank for the acts of others, which is not authorized by the language of the statute.

Since it does not appear that there will be any affirmative action by the Bank to publicize the lottery, I conclude that the facts you describe would not cause the Bank to violate the prohibition of 12 U.S.C. §25a against publicizing a lottery, or any other provision of that statute. This opinion is based on the representations made in your letter, and any material change in the facts could lead to a different conclusion.

I trust that this has been responsive to your inquiry. If you have further questions, please feel free to contact me at (202) 874-5300.