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#2145637 - 09/12/17 01:43 PM Digital Ad Requirements
TINKerBell Offline
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TINKerBell
Joined: Nov 2006
Posts: 3,255
Tiger's Den!
We are putting a digital ad for mortgage loans on a website that contains a link to our website. The digital ad contains the APY (triggering term), with an asterisk leading to the disclosure. The disclosure is NOT on the digital ad, but technically one click away on our website. Is this compliant with advertising rules? Can anyone cite the section of the regulation where I might find confirmation?
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Marketing
#2145646 - 09/12/17 02:01 PM Re: Digital Ad Requirements TINKerBell
rlcarey Online
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rlcarey
Joined: Jul 2001
Posts: 83,227
Galveston, TX
I think you meant APR and APR alone is not a triggering term.
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#2145675 - 09/12/17 04:34 PM Re: Digital Ad Requirements TINKerBell
TINKerBell Offline
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TINKerBell
Joined: Nov 2006
Posts: 3,255
Tiger's Den!
Oops. You're right. It's the APR. Thanks!
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