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#2147364 - 09/22/17 08:50 PM Request to not mail ad again
mmason Offline
Gold Star
Joined: Nov 2001
Posts: 447
New England
We recently mailed an advertisement to all households in an x mile radius of one of our branches. One individual called and requested to not receive any mail from us. From a compliance standpoint I don't believe this falls under one of the requirements to track and not contact her again. However, from a reputation and goodwill standpoint, we do not want to tick people off either. So two questions I guess. Am I correct that it would not be a violation if we did in error send something to her again in the future? And operationally, how does anyone else track information like that for non-customers?

Thanks

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Marketing
#2147379 - 09/22/17 09:34 PM Re: Request to not mail ad again mmason
rlcarey Online
10K Club
rlcarey
Joined: Jul 2001
Posts: 83,227
Galveston, TX
No specific laws, unless there is something in your State. You can develop your own lists or refer them to the Data & Marketing Association who maintains a direct mail opt-out list, but of course you would have to join to get access to the list.
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The opinions expressed here should not be construed to be those of my employer: PPDocs.com

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#2147390 - 09/22/17 10:25 PM Re: Request to not mail ad again mmason
JC (Darth HMDA) Offline
Diamond Poster
JC (Darth HMDA)
Joined: Dec 2013
Posts: 1,399
CA
We have an internal do-not-solicit list. campaigns are run against this list prior to being run.
_________________________
The opinions expressed are mine, do not represent the opinions of my employer, and they are not to be taken as legal advice.

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