We recently mailed an advertisement to all households in an x mile radius of one of our branches. One individual called and requested to not receive any mail from us. From a compliance standpoint I don't believe this falls under one of the requirements to track and not contact her again. However, from a reputation and goodwill standpoint, we do not want to tick people off either. So two questions I guess. Am I correct that it would not be a violation if we did in error send something to her again in the future? And operationally, how does anyone else track information like that for non-customers?
No specific laws, unless there is something in your State. You can develop your own lists or refer them to the Data & Marketing Association who maintains a direct mail opt-out list, but of course you would have to join to get access to the list.
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