You just have to be prepared on how you want to handle the squeaky wheels that have the money already on deposit with you and want the move it into your special. Either a hard no (which will never win you fans in the long run), perhaps ok with a certain amount of new money to accompany the current funds, or maybe along with a wink and nudge and let them know you'll do it for them this time as a favor, wink wink, or something else.
Whatever you do, make sure your front line is prepared to handle the request, and management is prepared to handle the not so pleased people if you take a harder approach. Clear guidance on how to handle current funds before the ad is released makes everyone's job easier.
I don't repeat gossip, so listen closely...