Put on your Marketing hat. What can you do with this data? You can map it and see where your vehicle loans are coming from, your unsecured, you boat loans, etc. Is there an area you are not getting loans in, but want to - how can you target that geographic area to increase your penetration? Is there a local paper, direct mail marketing to a ZIP code, signage at a branch, billboards, etc.
Seeing where you are and are not making loans can assist in designating branch and ATM locations as well as LPOs, and detect redlining. There are lots of good reasons to analyze the data and show pins on the map.
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AndyZ CRCM
My opinions are not necessarily my employers.
R+R-R=R+R
Rules and Regs minus Relationships equals Resentment and Rebellion. John Maxwell