If your role is strictly regulatory oversight and advice, answer those questions and pass along the FYI thoughts about business issues...but recognize that it's up to the lender to make the business decisions. They don't happen often (Morris Plan, NOW accounts, and Wachovia Mortgages come to mind), but every so often there are brilliant product innovations. When they do happen, regulatory support will be essential and you will need to be a charter member of the product development team.
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...gone fishing.