I have a different question on the message on hold - if we provide a service through a third party that uses trademarked applications, do we need to state "ABC is a trademark of XYZ Corporation" in the message on hold?
For example, Apple Pay. Our customers can use Apple Pay through the mobile wallet of our third party provider. If we are promoting this on the message on hold, do we also need to include that Apple Pay is a trademark of Apple, Inc, registered in the US and other countries? I know we include that language in the mousetracks on print ads and also in radio and TV ads, but those are generally longer advertisements. For the message on hold, we want it briefer (because customers don't want to listen to a 30 - 60 second spiel on hold) and adding the trademark disclosure, along with the other disclosures, makes that message quite lengthy. We would prefer to not have it in the message on hold.
I have looked for regulation/law regarding this and am coming up empty so far. I have also asked for someone to check the contract with our third party provider to see if it addresses how it should/must be advertised.
Any other thoughts? Can someone point me toward regulation/law on this?
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