It sounds like your ad is for a specific product: insurance. The "Member FDIC" statement is only required if it promotes either 1) deposit products/services or 2) non-specific banking products/services. If the ad is promoting a specific product other than deposit products (like insurance), the name of the bank is not going to be a trigger, IMHO.
"(c) Use of official advertising statement in advertisements--(1) General requirement. Except as provided in § 328.3(d), each insured depository institution shall include the official advertising statement prescribed in § 328.3(b) in all advertisements that either promote deposit products and services or promote non-specific banking products and services offered by the institution. For purposes of this § 328.3, an advertisement promotes non-specific banking products and services if it includes the name of the insured depository institution but does not list or describe particular products or services offered by the institution. An example of such an advertisement would be, "Anytown Bank, offering a full range of banking services.""
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Adam Witmer, CRCM
All statements are my opinion, not those of my employer, and should not be taken as legal advice.
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