Thread Options
#2190024 - 08/21/18 11:01 PM New Customer Thank You Letter
MTBDeb Offline
Junior Member
Joined: Oct 2016
Posts: 42
The bank sends a thank you letter a month or so after a new account is opened. They would like to include a list of other bank products, as well as a loan application for the demand deposit line of credit product.Since it's not electronic or telephonic, I can't think of anything limiting this practice. Can you? smile

Thank you for thinking with me.

Return to Top
Marketing
#2190026 - 08/21/18 11:29 PM Re: New Customer Thank You Letter MTBDeb
rlcarey Offline
10K Club
rlcarey
Joined: Jul 2001
Posts: 79,294
Galveston, TX
Nope
_________________________
The opinions expressed here should not be construed to be those of my employer: PPDocs.com

Return to Top
#2190071 - 08/22/18 02:55 PM Re: New Customer Thank You Letter MTBDeb
MTBDeb Offline
Junior Member
Joined: Oct 2016
Posts: 42
Love it! Thanks!!!

Return to Top
#2190087 - 08/22/18 03:54 PM Re: New Customer Thank You Letter MTBDeb
Richard Insley Offline
10K Club
Richard Insley
Joined: Oct 2000
Posts: 10,056
Toano, VA
Just to be clear--even though the drop triggers nothing, its contents would still be subject to the usual advertising (and fair lending) rules.
_________________________
...gone fishing.

Return to Top
#2190110 - 08/22/18 04:30 PM Re: New Customer Thank You Letter MTBDeb
P*Q Offline

Power Poster
P*Q
Joined: May 2001
Posts: 8,458
Somewhere
Side bar thought, to limit postage expense with a "fatter" envelope, why not upsell the OD product at account opening rather than mail an application. That way if there are updates or changes to the application due to regulations and the customer decides two years later to apply using the original app provided, you don't run into issues.

Return to Top
#2190116 - 08/22/18 04:51 PM Re: New Customer Thank You Letter MTBDeb
Richard Insley Offline
10K Club
Richard Insley
Joined: Oct 2000
Posts: 10,056
Toano, VA
You could also use the "thinner" mailing to promote use of your website as the most up-to-date source of applications for credit (and other services) and general information.
_________________________
...gone fishing.

Return to Top

Moderator:  Andy_Z, MoneyMaker