So - you want to advertise on Facebook by someone wearing a company shirt while singing a parody video? Now that is a unique branding strategy. And just what does the marketing department and senior management think about this idea? How does it mesh with your overall company image? What market analysis has been conducted to show that people that view her videos are, 1) even in your market area, and 2) watch the videos and pay any attention to what she is wearing? Sometimes, you have to boil it down to marketing basics when you are planning to spend any dollars on social media advertising. What is the potential pay-back? If you are paying for the cost of the video production, then just because she is a realtor would make no difference.
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