#2197678 - 11/07/18 08:21 PM
Re: Photo release
Truffle Royale
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Anonymous
Unregistered
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??? Not sure where you get brand loyalty from an employer wanting to take pictures at a work retreat and use them for marketing purposes. I agree with Randy and the OP. I don't keep family pictures on my desk and I don't want my picture used for my employer's marketing and that IS my choice. Another anon here, but: I agree 100%. The idea of sacrificing employee security merely for so-called "marketing" is ludicrous. It's also entirely pointless. If I saw, on social media or any website, images of any company's or bank's employees goofing off on a retreat (surely it'll be a fancy place, with catered food, entertainment, etc., yes?) or doing "fun day" stuff or wearing Halloween costume's or having a three-legged sack race or you name it, I'd be very turned off by that. I'd take that as a sign that they were wasting profits derived from fees and interest, rather than giving back to the community, or giving back to their employees. I'd take it as significant evidence of the bank's ability to manage money. What any company does, on its own time for its own amusement, is not a matter for social media. Showing photos of that kind of silly stuff does nothing to promote the bank, and may have the reverse effect - it certainly would, in my household. The bank should be promoting itself with photos that show it is active in the community - maybe showing its employees doing city clean-up days on a Friday, or giving free presentations about savings and home loans at local schools, or working to provide credit counseling to first-time homebuyers, or something along those lines - maybe showing up as a sponsor from time to time for charitable events in the local area. A company that promotes itself with a "We have fun here, look at our employee-only party! Yay!" vibe just doesn't have its priorities straight.
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#2197749 - 11/08/18 03:32 PM
Re: Photo release
David Dickinson
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Power Poster
Joined: Jul 2008
Posts: 4,796
You are here
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??? Not sure where you get brand loyalty from an employer wanting to take pictures at a work retreat and use them for marketing purposes. Then you don’t understand marketing. Most banks stink at good marketing. Brand loyalty is often built by companies sharing who they are, what they stand for and people identifying with it. You can disagree, but do any research on this and you’ll see what I’m saying. I’m not saying you have to do this or want to do this. I’m simply pointing out it isn’t wrong and the marketing folks or senior management may want this. Keep in mind that compliance officers (those that post here) are conservative, left brained type of people. Marketing people are right brained, creative people. You’re all on the same team. Learn to work together! I’m also pointing out that some are blowing this way out of proportion. As I asked in my last post, show me where this has ever happened. So far, no one has been able to provide that. It would be difficult to prove a negative. Besides which I am sure that LE would not release such information as it could invite copycats. Somehow the bad guys found this Managers family. https://www.cbsnews.com/news/fbi-investigating-kidnapping-of-bank-executive-family/
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#2198945 - 11/23/18 04:35 PM
Re: Photo release
Anonymous
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100 Club
Joined: Jan 2007
Posts: 175
VT
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Have to say the two examples given do not really prove there is a real threat to employees, when you compare it to the thousands of random robberies that take place each day. Overall you are more likely to get hit by a train than kidnapped because your picture is on social media. People who live in a fancy house or drive a very expensive car are at greater risk.
Also, I agree with David about understanding marketing. Banking is all about relationship building, and building relationships is about getting to know the other person. Now is that 100% true for every customer we have? Of course not, as ACBbank pointed out ~ it's not for him. However, as with everything, majority rules. Remember years ago when they would flash a picture of popcorn on the screen so fast you didn't see it....but in reality your mind did....MARKETING BABY!! The point of the game is you don't even know your being directed down a certain path.
(pause for people to freak out.....)
Many people like to do business with companies that treat their employees well. Showing employees together, enjoying each other and being happy is one way to show this to the world. Yes, there are again going to be the naysayers (my husband works for the state and if I had a $1 for every time someone says "I pay your salary, therefor blah blah blah..." I would be retired!) But again, most (rational!!) people don't react that way, unless of course the event includes stupid behavior like private jets and fancy hotels.
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#2199209 - 11/27/18 08:52 PM
Re: Photo release
Anonymous
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Diamond Poster
Joined: Aug 2012
Posts: 1,700
48.934476, -114.343735
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I agree with Randy, conceptually, but from a strictly pragmatic perspective I agree with David. I agree that posting this type of stuff on SM makes it readily accessible to the bad-guys, but what percentage of those employees already have a profile on Linkedin or FB (that identifies their employer)? Give me any random person's name, general region, and I can likely find their home address and employer.
The concept of having employees sign waivers, then selectively going and placing a blur on their face is an exercise in futility. I sign a waiver for my kid to not be featured on his school's SM account, but inevitably they ends up in the background somewhere. I think "tagging" users is a step too far, but monitoring backgrounds and who's who is never going to work. It's all out there. If a bad guy wants to kidnap someone, they can find the information without your help.
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