In an advanced banking course in the late '70s, the instructor (a veteran bank executive) told us that as an individual investor it was his practice to automatically short the stock of any large bank that built a big new headquarters building or relocated because bankers always underestimate (among other things) the cost of dumping and replacing stationery and forms. In the '70s, of course, almost everything was on paper. As Randy observes, reprogramming in the wake of any kind of identity change is the modern equivalent to dumping paper.
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...gone fishing.