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#2206279 - 02/15/19 12:42 AM Radio Ads for loans
LostinRegLand Offline
Member
Joined: Jun 2014
Posts: 82
WA
Just want to verify that Fair Housing Act does not have an out on using the "Equal Housing Lender" in an ad due to length like the FDIC logo advertising rules do for radio ads less than 30 seconds (328.3(d)(8)). The ads will be short 5 seconds and something like "Find your dream home? Mortgages by ..... can make that dream come true." Before I tell our Marketing department that they need to add "Equal Housing Lender" to the end of the ad I wanted to make sure I had not missed anything. (I don't think I have as I have read the Fair Housing Act advertising section, the FDIC compliance manual and other resources. I believe it is required but want to double make sure.)

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#2206289 - 02/15/19 12:28 PM Re: Radio Ads for loans LostinRegLand
rlcarey Online
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rlcarey
Joined: Jul 2001
Posts: 79,234
Galveston, TX
I am not aware of any exemptions for a short ad.
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#2206344 - 02/15/19 05:20 PM Re: Radio Ads for loans LostinRegLand
David Dickinson Offline
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David Dickinson
Joined: Nov 2000
Posts: 18,762
Central City, NE
There are none. You still trigger the EHL statement.
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David Dickinson
http://www.bankerscompliance.com

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#2206499 - 02/19/19 08:13 PM Re: Radio Ads for loans LostinRegLand
LostinRegLand Offline
Member
Joined: Jun 2014
Posts: 82
WA
Thank you everyone for your responses. My marketing department was very responsive to adding that onto the ad.

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#2206518 - 02/19/19 09:36 PM Re: Radio Ads for loans LostinRegLand
John Burnett Offline
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John Burnett
Joined: Oct 2000
Posts: 39,629
Cape Cod
I trust their responses were positive? If so, keep them.
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BankersOnline.com
Fighting for Compliance since 1976
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