I don't see LinkedIn as a platform to find consumers. If you were wanting to connect with other bankers, it would be good, but not nearly as good for consumers. It probably doesn't hurt to have a LinkedIn account for your bank, but I doubt it would bring numbers similar to FB or Twitter so I personally wouldn't put much effort into the account. If you are looking to expand your reach on FB, there are plenty of valuable resources on the internet on how to do so.
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Adam Witmer, CRCM
All statements are my opinion, not those of my employer, and should not be taken as legal advice.
www.compliancecohort.com