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#2216228 - 06/21/19 01:04 PM Radio Ad for Promotional Event
Bankwoman1 Offline
Diamond Poster
Joined: Dec 2015
Posts: 1,046
Midwest
If we create a radio ad for an event we are sponsoring and putting on, and the radio ad is only about the event but states we are sponsoring the event, do we need to mention that we are Member FDIC?

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#2216230 - 06/21/19 01:11 PM Re: Radio Ad for Promotional Event Bankwoman1
Adam Witmer Offline
Power Poster
Joined: Sep 2010
Posts: 2,658
How long is the radio ad?

I ask because listing the name of the bank is a trigger for the statement, but FDIC rules specifically exclude radio ads that do not exceed 30 seconds.

From per 328.3 of FDIC's rules:

(d) Types of advertisements which do not require the official advertising statement. The following types of advertisements do not require use of the official advertising statement:
(8) Advertisements by radio or television, other than display advertisements, which do not exceed thirty (30) seconds in time;
_________________________
Adam Witmer, CRCM

All statements are my opinion, not those of my employer, and should not be taken as legal advice.
www.compliancecohort.com

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#2216231 - 06/21/19 01:13 PM Re: Radio Ad for Promotional Event Adam Witmer
Bankwoman1 Offline
Diamond Poster
Joined: Dec 2015
Posts: 1,046
Midwest
Adam - the ad is exactly 30 seconds........

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#2216233 - 06/21/19 01:20 PM Re: Radio Ad for Promotional Event Bankwoman1
Adam Witmer Offline
Power Poster
Joined: Sep 2010
Posts: 2,658
So, it did not exceed 30 seconds. Therefore, the FDIC statement is not required due to 328.3(d)(8) which specifically excludes "advertisements by radio or television, other than display advertisements, which do not exceed thirty (30) seconds in time."
_________________________
Adam Witmer, CRCM

All statements are my opinion, not those of my employer, and should not be taken as legal advice.
www.compliancecohort.com

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#2216234 - 06/21/19 01:22 PM Re: Radio Ad for Promotional Event Adam Witmer
Bankwoman1 Offline
Diamond Poster
Joined: Dec 2015
Posts: 1,046
Midwest
Thank you for your help Adam!

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