LTC, just some additional steps.
Review your regulator's Fair Lending Examination Procedures for Marketing and Redlining. Make sure that you have documented, to defend the types of advertising/marketing the bank does. The procedures will tell you what they look at so just document it ahead of time so when the regulators show up and ask, they know that you had considered everything rather than having it right purely by chance. Added kudos for the management perspective.
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Integrity. With it, nothing else matters. Without it, nothing else matters.