Possibly "accommodation" or "celebrity" loans referring to loans that would not typically meet your criteria but you make them anyway because the borrower is the "CEO's brother".
I know I've read about more info somewhere else but I found this in Jan 2010 CCE Fair Lending manual on the OCC website.
“Accommodation loan.†There are many legitimate reasons that may make a transaction appealing to a bank apart from the familiar qualifications demanded by the secondary market and insurers. For example, a consumer may be related to or referred by an important customer, be a celebrity who would bring prestige to the bank, be an employee of an important business customer, etc. Making a loan to an otherwise unqualified control group applicant with such attributes while denying a loan to an otherwise similar prohibited basis group applicant without those attributes is not illegal discrimination. However, be skeptical when the bank cites reasons for “accommodations†that an ordinary prudent loan officer would not value.