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#2228187 - 01/03/20 12:17 AM Online Account Opening Marketed as "Online Branch"
Brooke H Offline
Junior Member
Joined: Mar 2015
Posts: 41
Our marketing department wants to use the term "Online Branch" to encompass our online deposit account opening and online loan application products. We do not have a separate "Online Branch" and any deposit or loan account opened will be assigned to the branch that serves the zipcode in which the applicant lives. Is there an issue with calling this an "Online Branch" for marketing purposes?

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eBanking / Technology
#2228253 - 01/03/20 09:26 PM Re: Online Account Opening Marketed as "Online Branch" [Re: Brooke H]
Andy_Z Offline
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Andy_Z
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I don't believe so, so long as the bank's true name is clear and the customer knows where their money is. Certainly I'd sell "and we have these locations to serve you in person..."
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#2228707 - 01/10/20 01:02 AM Re: Online Account Opening Marketed as "Online Branch" [Re: Andy_Z]
Brooke H Offline
Junior Member
Joined: Mar 2015
Posts: 41
Thank you... I was having a hard time determining if it was an issue or not.

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Moderated by:  Andy_Z