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#2232870 - 03/12/20 03:42 PM radio campaign
ckme Offline
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ckme
Joined: Sep 2002
Posts: 255
We are proposing a campaign that will portray a fictitious character as a customer and talk about their relationship with the bank... ie. Jim had a minor account, and we were there when he was ready to open an account for his small business, and now after a successful career we are here as he retires. Something doesn't seem right about saying this is a customer's story when it is fictional. Any opinions?

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Marketing
#2232875 - 03/12/20 04:21 PM Re: radio campaign ckme
rlcarey Online
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rlcarey
Joined: Jul 2001
Posts: 83,393
Galveston, TX
Fake testimonials violate FTC regulations and are considered unfair and deceptive.
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