I am interested in social media promotion myself and how you value that level of advertising? Trying to figure out the avenue of providing them with product/process educational and information content that they can post on their social media platforms, when the cost of production is near nothing (as we can produce in house with today's technology for pennies).
We're fortunate to have a handful of realtors that really enjoy working with us and wish to give us an avenue of promotion and exposure, not that they receive any fee for that, but they feel their value comes from the smoothness of the transaction. But obviously, we need to find a way to compensate for that exposure to their client base. Some of the hard items like signage and direct mailers are much easier to split and document, but the soft advertising is giving my more pause.
Overall, I see this is a very simple MSA, but still with regulatory pitfalls.
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