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#2244798 - 10/29/20 03:35 PM Cash Back Rewards Checking - Advertising
fretzer Offline
Member
Joined: Dec 2008
Posts: 76
Pennsylvania
Advertising a specific checking account w/out the full details, just Member FDIC, would this trigger any UDAAP concerns?

For example: "Open Cash Back Rewards at ABC Bank, Member FDIC"
Last edited by fretzer; 10/29/20 07:05 PM.
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Marketing
#2244802 - 10/29/20 04:06 PM Re: Cash Back Rewards Checking - Advertising fretzer
P*Q Offline

Power Poster
P*Q
Joined: May 2001
Posts: 8,458
Somewhere
How can a "print" ad be one click away?

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#2244812 - 10/29/20 05:32 PM Re: Cash Back Rewards Checking - Advertising fretzer
fretzer Offline
Member
Joined: Dec 2008
Posts: 76
Pennsylvania
edited original post
Last edited by fretzer; 10/29/20 07:08 PM.
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#2244842 - 10/29/20 09:06 PM Re: Cash Back Rewards Checking - Advertising fretzer
rlcarey Offline
10K Club
rlcarey
Joined: Jul 2001
Posts: 78,965
Galveston, TX
Considering that statement alone does not tell me anything, it appears to be worthless advertising to me - but that is just my opinion.
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The opinions expressed here should not be construed to be those of my employer: PPDocs.com

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#2244844 - 10/29/20 09:13 PM Re: Cash Back Rewards Checking - Advertising rlcarey
fretzer Offline
Member
Joined: Dec 2008
Posts: 76
Pennsylvania
Thanks for "your opinion", we felt the same. I just wanted to make sure it was ok to publish IF the decision was made to move forward. Fortunately, the decision was made to not move forward.

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