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#2246316 - 12/08/20 09:04 PM Marketing Question
ACBbank Online
Power Poster
ACBbank
Joined: Jul 2006
Posts: 4,344
New York City
We are working with a pre-paid card (GPR) provider who wants to push out some marketing using the term "mobile" bank/banking. Our compliance team is pushing back on this and would prefer "digital" bank/banking. Assuming all other relevant disclosures are being provided is there a concern with this?
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"100 victories in 100 battles isnt the most skillful. Subduing the other's military w/o battle is the most skillful." Sun-Tzu

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Marketing
#2246328 - 12/09/20 12:42 AM Re: Marketing Question ACBbank
BrianC Offline
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BrianC
Joined: Nov 2004
Posts: 6,685
Illinois
Semantics.

The only think you'll find is in 1005.20 which notes that gift cards and gift certificates must be marketed using those terms.
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#2246340 - 12/09/20 03:32 PM Re: Marketing Question ACBbank
ACBbank Online
Power Poster
ACBbank
Joined: Jul 2006
Posts: 4,344
New York City
Thanks Brian.
_________________________
"100 victories in 100 battles isnt the most skillful. Subduing the other's military w/o battle is the most skillful." Sun-Tzu

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