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#2247923 - 01/21/21 03:02 PM Advertising Question
ACBbank Offline
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ACBbank
Joined: Jul 2006
Posts: 4,348
New York City
We are looking at some new banner adds for our pre-paid card program and the banner ads don't include "Subject to Terms and Conditions." They do include a "Learn More" link which will bring them to our webpage which does detail our T&C. I'm used to requiring ads to include "Subject to Terms and Conditions" but I've seem some ads lately which don't include this verbiage and our marketing team is pushing back.

Our card is a simple load and spend card. No interest and no lending.
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#2247937 - 01/21/21 05:33 PM Re: Advertising Question ACBbank
BrianC Offline
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BrianC
Joined: Nov 2004
Posts: 6,718
Illinois
If there are no triggering terms in the banner, then Reg DD doesn't even require a one-click away to disclosures.

Whether you say subject to terms and conditions or learn more is a matter of semantics since neither are required.
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#2247938 - 01/21/21 05:43 PM Re: Advertising Question ACBbank
ACBbank Offline
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ACBbank
Joined: Jul 2006
Posts: 4,348
New York City
Thanks Brian.
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"100 victories in 100 battles isnt the most skillful. Subduing the other's military w/o battle is the most skillful." Sun-Tzu

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#2253541 - 05/06/21 12:29 PM Re: Advertising Question ACBbank
Skittles Offline
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Skittles
Joined: Sep 2002
Posts: 13,965
TN
I'm tacking onto this thread since it's as close as I can find. We're also going to be placing banner ads for mortgage loans; however are unable to put the EHL logo on the banner. There will be a link to the mortgage page on our website that contains all requirements. Is this sufficient?
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#2253543 - 05/06/21 12:37 PM Re: Advertising Question ACBbank
rlcarey Offline
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rlcarey
Joined: Jul 2001
Posts: 83,364
Galveston, TX
There are no one-click rules available for the EHL logo.
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#2253545 - 05/06/21 12:41 PM Re: Advertising Question ACBbank
Skittles Offline
10K Club
Skittles
Joined: Sep 2002
Posts: 13,965
TN
Thanks Randy - that's what I was afraid of.
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