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#2257901 - 08/09/21 07:23 PM Newspaper "Teaser" Add for Bonus
Luv2run Offline
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Joined: Jan 2015
Posts: 450
We are promoting a product where we are offering a cash bonus after certain terms are met. I understand the requirements for disclosures when advertising a bonus. However, Marketing would like to place a banner "Teaser Add" on one page of the newspaper. Something to the effect of "Open a Young Savers Account and Receive $75" with a foot note of "see our add on page 7" where all the disclosures would be. I feel this might be OK in the digital format if there is a one click, but I am not thinking this is a good idea for print. Any guidance would be appreciated!!!
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Marketing
#2257905 - 08/09/21 07:37 PM Re: Newspaper "Teaser" Add for Bonus Luv2run
rlcarey Offline
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rlcarey
Joined: Jul 2001
Posts: 77,216
Galveston, TX
I am not able to justify that approach with the regulatory guidance.
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#2257987 - 08/10/21 06:43 PM Re: Newspaper "Teaser" Add for Bonus Luv2run
Luv2run Offline
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Joined: Jan 2015
Posts: 450
I agree. Based on what I read, I suggested a vague teaser rather than one that gets into specifics. I think that was well received.
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