Yes, you need a formal process. Again, you cannot use a traditional credit report to market products. You have to go through the prescreening process, regardless of whether they are your customer or not. Not sure why you would have to contact Visa, but I a not sure how you are going to put together your prescreened list without the involvement of your credit bureau. Then make sure you save all the documentation to support your offer to meet Regulation B requirements.
1002.12(b)(7) Prescreened solicitations. For 25 months after the date on which an offer of credit is made to potential customers (12 months for business credit, except as provided in paragraph (b)(5) of this section), the creditor shall retain in original form or a copy thereof:
(i) The text of any prescreened solicitation;
(ii) The list of criteria the creditor used to select potential recipients of the solicitation; and
(iii) Any correspondence related to complaints (formal or informal) about the solicitation.
_________________________
The opinions expressed here should not be construed to be those of my employer:
PPDocs.com