1) Generally yes, but it depends if it will be paying off any dwelling secured debt, in which case it would be a refi. Also remember it's not primary purpose, it's a waterfall (purchase, refi, HI, other). If it's $5K for home improvement and 40K for debt consolidation, it would be home improvement (assuming no dwelling secured debt being paid off).
2) If it's reportable, you should be collecting Demographic Info in accordance with Appendix B regardless of purpose.