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#2269928 - 05/02/22 06:42 PM Website Diversity
Anonymous
Unregistered

The bank is updating its website and I wanted to confirm if there is any specific regulation(s) that says the pictures of people on the website should be diversified?

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#2269929 - 05/02/22 06:50 PM Re: Website Diversity Anonymous
BrianC Offline
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BrianC
Joined: Nov 2004
Posts: 6,272
Illinois
You won't find a specific regulation.

What you will find is that a fair lending exam evaluates your marketing practices. Studies have shown that individuals are more likely to make purchases from businesses that have advertising that includes people who look like them. If all of your advertising contains pictures of a single race, ethnic group, age group, etc. you may find that your volume of applications from minority groups is less than that of your peers which could result in fair lending criticism.
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#2269930 - 05/02/22 06:56 PM Re: Website Diversity Anonymous
Anonymous
Unregistered

Thanks.

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#2269931 - 05/02/22 07:03 PM Re: Website Diversity Anonymous
Anonymous
Unregistered

And what the regulators will use to partly justify it is they will claim that your website is discouraging a reasonable person, on a prohibited basis, from applying for credit. 12 CFR 1002.4(b)

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