Agreed. You would need to provide advance notice if you were adding or increasing a fee for a service a consumer already has, but not for a service the consumer doesn't subscribe to.
It's often the case that when a bank increases a fee on XYZ service, it broadcasts the advance notice to its full consumer customer base with the account type associated with the service. For example, an increase in the bank's charge for use of a non-proprietary ATM would need to be sent to anyone with the bank's ATM or debit card, but the bank may feel it's easier just to use a statement message on all consumer checking and savings accounts.
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John S. Burnett
BankersOnline.com
Fighting for Compliance since 1976
Bankers' Threads User #8