I think it would be based on the demographics of the individuals in the specific products.
I am all for doing this on a car loan, etc. as you want to build the relationship wallet. But offering a .25% discount on a $500,000 mortgage loan is a pricey proposition just to try and gain a checking account. Especially if they are already a customer and already have one. I think foregoing income of $1,250 a year per customer on marketing could be better spent and processing 12 mortgage payments does not even close to that price. I assume that management is totally on board with this and realize the costs and it is not just the marketing department pushing this.
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