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#415708 - 08/30/05 01:10 PM Innovative Products
davidm Offline
100 Club
davidm
Joined: Mar 2003
Posts: 119
Texas
My bank has formed an new products committee that is expected to think outside the box for new products. What have you seen or is your bank doing that is innovative in product offerings?

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Marketing
#415709 - 08/30/05 05:11 PM Re: Innovative Products
8675309 Offline
Diamond Poster
Joined: Jun 2004
Posts: 1,115
Where the wind comes sweeping ...
ATM fee rebates
Visa Extras check card points program
Remote deposit
Payroll cards
Identity Watch
Prescription discount card
Prepaid gift cards
Check card cash back
Check cards with photos
Mini check cards

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#415710 - 08/30/05 06:18 PM Re: Innovative Products
Anonymous
Unregistered

Coupons for waivers of overdraft charges.

Risky, but could be popular.

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#415711 - 08/30/05 08:07 PM Re: Innovative Products
Anonymous
Unregistered

I don't think you could offer coupons for waiving overdraft charges without violating the law...

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#415712 - 08/30/05 08:24 PM Re: Innovative Products
TXFacilitator Offline
100 Club
Joined: Aug 2005
Posts: 136
TX
BOA use to offer one on their Student Checking account. Each student received 1 free overdraft fee "coupon" when opening a new account. Most of the students lost them before using them but was a neat incentive.

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#415713 - 08/30/05 09:25 PM Re: Innovative Products
RVFlyboy Offline
Power Poster
RVFlyboy
Joined: Oct 2000
Posts: 5,978
Soaring over Georgia
Let me make sure I understand - you've been challenged to think outside the box, so your approach to that challenge is to ask what everyone else is doing? And anyway, if my bank is doing something that is innovative and successful, what is my incentive for sharing that with you when you may wind up competing directly with me?
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Jim Bedsole, CRCM, CBA, CFSA, CAFP
My posts - my opinions

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#415714 - 08/30/05 09:53 PM Re: Innovative Products
Anonymous
Unregistered

Magic...my sentiments exactly.

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#415715 - 09/01/05 01:03 PM Re: Innovative Products
davidm Offline
100 Club
davidm
Joined: Mar 2003
Posts: 119
Texas
Magic - that's a fair question, but we are a small community bank and I seriously doubt we'll ever be competing in the markets of 99.9% of the posters on BOL. Of course, we have shopped all of our local competition (and they have shopped us). It never hurts to see what is happening elsewhere and even globally. I have found BOL a great place to share and thought my question was appropriate for this venue. Posters respond at their own will. For those who do, I am appreciative.

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#415716 - 09/01/05 01:13 PM Re: Innovative Products
BankerKB Offline
Gold Star
BankerKB
Joined: Jan 2005
Posts: 288
Seems reasonable to get ideas from others and then make them your own by adapting strategies.
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Any information posted is my opinion and not the opinion of my employer.

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