These deals are always "favored" when they're new. But as investment ideas become old hat, they're of value...but lose their "favored" status. What's favored tends to be the new and innovative stuff. So your favored of the week might be a new "favored" next week when we all catch onto your nifty idea and copy you.
I'm inventing something new this year...hopefully I'll make the "favored" list
But at least I'll get some creative credit. With little investment opportunity..I pretty much have to get creative every year!