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#48959 - 12/16/02 03:57 AM rating banks on CRM
CHT Offline
100 Club
Joined: Apr 2002
Posts: 100
Silver Spring, Maryland, USA
Is there some survey or rating of banks that will show those organizations which set the greatest store on CRM? - not just shareholder spin but see real value in building close relationships - that customer empathy thing.
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IMNSHO, FWIIW

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#48960 - 12/16/02 01:59 PM Re: rating banks on CRM
JMB Offline
Member
JMB
Joined: Mar 2002
Posts: 59
Michigan
Okay, I'll bite (maybe it is just too early, and I should probably know the answer, but I don't) What is CRM?

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#48961 - 12/16/02 02:00 PM Re: rating banks on CRM
CHT Offline
100 Club
Joined: Apr 2002
Posts: 100
Silver Spring, Maryland, USA
customer relationship management
_________________________
IMNSHO, FWIIW

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#48962 - 12/16/02 06:14 PM Re: rating banks on CRM
CarlD Offline
100 Club
CarlD
Joined: Apr 2002
Posts: 215
The standard pitch on Customer Relationship Management or Customer Retention Management is that it is cheaper to keep an existing client than to find a new one; hence it's worth the effort.

What this means in the real world is a new teller, whom I have never seen and may have been on the job for 2 weeks, repeatedly calls me by my first name.

So far, this behavior has not annoyed me sufficiently to provoke me to switch banks.
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Regards, CarlD

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#48963 - 12/17/02 12:00 AM Re: rating banks on CRM
CarlD Offline
100 Club
CarlD
Joined: Apr 2002
Posts: 215
CRM could also be Credit Risk Modeling.

This company claims to offer a ROI (return on investment) calculation for banking CRM.

http://www.e-bgroup.com/?source=google&kwd=ecrm
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Regards, CarlD

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#48964 - 12/17/02 02:24 AM Re: rating banks on CRM
Anonymous
Unregistered

CRM stands for COSTS RAPIDLY MULTIPLYING!!! I have yet to see any real ROI success stories yet.

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