Thread Options
#530944 - 04/12/06 06:26 PM HELOC TV ad
Love those Regs Offline
Gold Star
Joined: Apr 2002
Posts: 292
Southern State
Compliance vs. marketing.... An open end HELOC ad with a discounted initial rate for a 30 second TV ad - are there any exceptions to all the HELOC disclosures for TV ads? I can't find any and when offering a discounted rate we'll have to show the regular rate just as large and per marketing, "this just clutters the screen". HELP!
Opinions are mine and subject to change frequently

Return to Top
#530945 - 04/12/06 09:09 PM Re: HELOC TV ad
8675309 Offline
Diamond Poster
Joined: Jun 2004
Posts: 1,115
Where the wind comes sweeping ...
I am a marketing person and I agree with you - there are no exceptions as far as lending regs.

The only exception is that you can leave off Member FDIC since it is a lending product and a 30 second spot. I would include EHL though.

Return to Top

Moderator:  Andy_Z, MoneyMaker