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#530944 - 04/12/06 06:26 PM HELOC TV ad
Love those Regs Offline
Gold Star
Joined: Apr 2002
Posts: 292
Southern State
Compliance vs. marketing.... An open end HELOC ad with a discounted initial rate for a 30 second TV ad - are there any exceptions to all the HELOC disclosures for TV ads? I can't find any and when offering a discounted rate we'll have to show the regular rate just as large and per marketing, "this just clutters the screen". HELP!
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Marketing
#530945 - 04/12/06 09:09 PM Re: HELOC TV ad
8675309 Offline
Diamond Poster
Joined: Jun 2004
Posts: 1,115
Where the wind comes sweeping ...
I am a marketing person and I agree with you - there are no exceptions as far as lending regs.

The only exception is that you can leave off Member FDIC since it is a lending product and a 30 second spot. I would include EHL though.

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